Katrina Bayliss Coaching

🐾 Dogs and Divergent Minds Day – A Neuro-Inclusive Movement for Dog Owners and Trainers

“Because success starts with feeling seen, safe, and supported!” – Katrina Bayliss

I’m so excited to share something very close to my heart — Dogs and Divergent Minds Day!!

It is going to be this Sunday 1st June!!

This day is all about shining a spotlight on the neurodivergent dog community — owners, trainers, handlers, and professionals alike — and creating a space where neurodivergent people feel safe, seen, and supported in the dog world.

Why I’m Creating This Space for Us

From personal experience, I realised I’ve always felt isolated in the dog training world. I couldn’t quite put my finger on why, but I felt like the odd one out, like I was doing something wrong, and that it was my problem to fix. To cope, I dove deep into dog behaviour, training, and even dog business knowledge because my brain needed answers and I needed to be taught in ways that suited me.

When I discovered I was neurodivergent, everything started to fall into place. I realised that the work I do — supporting both the human and dog elements — is even more crucial because neurodivergent dog owners have specific needs. If those needs aren’t met, the dogs don’t succeed as well because they pick up on their handler’s emotions.

This is why I believe this community needs its own spotlight.

Neurodivergent people often mask their true selves, and they rarely put themselves out there. It’s time for more of us to speak out and make change happen!

Through my business, and the work I do as The Neurodivergent Dog Coach, I want to educate dog trainers and professionals to tweak their services and classes so they become more neuro-inclusive.

When neurodivergent clients feel safe and supported, magic happens: dogs succeed, handlers relax, and everyone thrives.

How to Join In

On Sunday 1st June, I would love it if you would share a post using the hashtag #DogsAndDivergentMinds and tag me @kb.dogcoch (Insta) or The Neurodivergent Dog Coach (Facebook)

You could share:

A photo or story about your neurodivergent dog experience
How you support neurodiversity in your dog training or business
Or simply what this cause means to you

If you’re unsure what to say, here are some simple prompts to get you started:

“As a neurodivergent dog owner, I’ve faced unique challenges, but I’m proud to be part of this community supporting Dogs and Divergent Minds Day.”
“Neurodiversity matters in dog training because when we feel supported, our dogs thrive too.”
“I stand with #DogsAndDivergentMinds to help make the dog world more inclusive and understanding.”

Feel free to use one of these or write your own — every voice counts. You can even use the images below:

Promo image for Dogs and Divergent Minds Day – a new awareness movement for neurodivergent dog owners and professionals

What Would Make My Heart Happy

Honestly, just knowing you’re behind this means the world to me.

When people use the hashtag, tag me in posts, share images, or mention this work in communities — like my free Facebook group — it helps build a supportive space where we can all help each other. Whether that’s tackling dog training challenges, boosting confidence, or collaborating with other dog pros, this community is for you.

I also want to help neurotypical trainers understand how to tweak their classes and services to be more empathetic and neuro-inclusive. That’s not only better for the people they teach, but it helps dogs get better results, and that’s good for everyone’s business too.

If you’re on the fence about posting or worried about saying the wrong thing, please know that your feelings and story are valid. There’s no wrong way to support this cause — it’s about being yourself, sharing your journey, and creating a movement where we all feel accepted and empowered.

Together, we can break down masks, support each other, and make the dog world a better, kinder place for everyone. Thank you for being part of this.

With love,
Katrina

Post-Event Highs, Crashes & RSD – Why Big Events Hit Differently for Neurodivergent Dog Professionals

Yesterday, I came home from a huge event. It was designed with neurodivergent people in mind with plenty of considerations for inclusion, accessibility, and making sure everyone had their needs met.

But even with that, after any big event, there’s always the crash.

And if you’re neurodivergent, you might know exactly what I mean.

The Crash After the High

After something big, whether it’s a work event, a dog show, a seminar, or even hitting a personal goal there’s often a high.

The buzz, the excitement, the energy. And then… it fades. Your body recalibrates, and suddenly, exhaustion, self-doubt, or even a sense of sadness kicks in.

For me, I’ve experienced this before.

When both of my dogs reached Grade 7 in agility, my ultimate goal I felt amazing. And then the what now hit me!

That same feeling hit me after this weekend.

The event was incredible, I met amazing people, and I had some brilliant conversations, but I also knew that the emotional rollercoaster wasn’t over yet.

There’s actually a biological reason for this.

After a period of high excitement and engagement, your brain chemistry shifts.

The dopamine and adrenaline that kept you going through the event start to drop, and that can lead to feelings of exhaustion, sadness, or even a mild depressive state.

It’s completely normal, but when you’re neurodivergent, there’s an added layer to it.

RSD Kicking In

This is where Rejection Sensitivity Dysphoria (RSD) can sneak in. It’s something many neurodivergent people experience, and it can turn an otherwise normal post-event slump into a spiral of self-doubt. Thoughts like:

❓ Did I make an idiot of myself?
📸 Why am I not in many photos?
😬 What if I talked too much?

Even though I know I had great conversations and connected with amazing people, my brain immediately goes into overdrive, picking apart every interaction.

It’s frustrating, but I’ve learned that this is just my brain trying to keep me safe, trying to keep me from stepping too far out of my comfort zone.

🧠 But the thing is, growth only happens when we step outside our comfort zones. And while the crash can be uncomfortable, it’s a sign that I did something meaningful!

The Guilt of Leaving the Dogs

And then there’s the dog mum guilt.

I knew my dogs were safe with my husband. I knew they were fine. But still, I felt bad leaving them.

I worried about them, even though they were probably having the time of their lives. But at the same time, I needed the break. I needed space to focus on myself, to experience something without constantly being ‘on duty’ for my dogs.

And you know what? Now that I’m back, I feel recharged. I’m ready for the chaos they’ll throw at me, and I’m reminded that sometimes, taking a step back from the things we love most allows us to show up even better for them.

If you’ve ever felt this kind of guilt, you’re not alone.

And if you’re a dog business owner, this might be something you experience a lot, balancing your passion for dogs with the need to take care of yourself.

How I Prepare for the Crash

Since I know this post-event dip is coming, I prepare for it:

✔ Planned Rest – I give myself permission to take it easy. No big plans, no forcing productivity the day after.

✔ Reframing Thoughts – Not being in many photos doesn’t mean I wasn’t valued. Overthinking one conversation doesn’t mean I embarrassed myself.

✔ Sensory Recovery – Low stimulation, comfort food, quiet time, and being around my dogs.

✔ Connecting with My Community – Talking to people who get it makes all the difference.

It’s not about avoiding the crash—it’s about managing it so it doesn’t take over.

Let’s Talk About It

I’m going to be diving deeper into this throughout the week because there’s so much that comes up from just a two-day event when you’re neurodivergent.

But I’d love to hear from you:

❓ Have you ever felt this post-event crash?
❓ How do you handle it?

💡 If this resonates with you, come join us in the free Neuro Inclusive Dog Hub on Facebook!

There are hundreds of little golden nuggets I’ve taken from this event that I know will be relatable whether you’re a dog owner, a dog business professional, or just navigating life wanting to be more neuro-inclusive.

Till next time, Katrina x

Working Differently Doesn’t Make You Weird—It Makes You Efficient

When we think about productivity, success, and even dog training, we’re often told there’s a right way to do things. But the reality? The right way is the way that works best for you.

As a neurodivergent dog owner, trainer, or business owner, the world isn’t always built with your needs in mind. Whether it’s the overwhelming sensory load of a shopping trip, the unpredictability of client interactions, or simply the pressure to “push through” when you’re already running on empty, it’s easy to feel like you’re constantly battling the way things should be done.

But what if working differently wasn’t seen as wrong—but as smart?

The Importance of Well-being in Your Dog Life & Business

Yesterday, I went shopping. Clothes shopping, to be exact. Bright lights, loud music, decision after decision—it was a lot. At the time, I thought I was handling it well, but today? I woke up exhausted, mentally and physically drained.

I had planned to train Quest first thing in the morning, but instead of forcing myself through it, I listened to what my body and brain actually needed. After the college run, I pulled into a quiet lay-by in the countryside. I turned off the engine, opened the windows, and just breathed. The change was instant—I felt calmer, more present. Then, I caught up on emails and admin before heading home, meaning I could give my dogs my full attention without juggling work in the background.

This kind of flexibility is what keeps me productive and prevents burnout.

Why This Matters for Neurodivergent Dog Owners

If you’re a neurodivergent dog owner, understanding your own energy levels and needs can completely change the way you train and live with your dog.

You don’t have to train when you’re exhausted. If you’ve had a draining day, it’s okay to swap a training session for a decompression walk or even a quiet day at home. Your dog benefits more from engaged, quality training than from an overstimulated, exhausted handler.
Adjusting your environment matters. Maybe training at the local park is too busy and chaotic. Maybe you need noise-cancelling headphones when you work with your dog. Maybe mornings are harder for you, and evening training suits you better. That’s all okay.
Structure helps, but so does flexibility. Some days you’ll feel ready to tackle new skills; other days, you’ll need to fall back on easier, low-effort activities. Having a mix of both will keep training enjoyable for both you and your dog.

Creating a Neuro-Inclusive Dog Business

If you work with dogs professionally—whether as a trainer, groomer, or behaviourist—you likely have neurodivergent clients, even if they haven’t told you. Making your business more neuro-inclusive doesn’t just help those clients—it makes you a more adaptable, effective professional.

Have flexible lesson plans. Some clients may show up already overwhelmed, meaning a high-pressure training session could make things worse. Have backup plans that allow for adjustments, easier alternatives, or even just time to settle in.
Make space for sensory needs. Bright, busy training halls or noisy group classes can be a lot. Can you offer quieter one-to-one options, lower-light environments, or simply let clients wear headphones or sunglasses if it helps them?
Encourage autonomy. Some clients might need more breaks, others might need clear written instructions to follow later. Let them engage in a way that suits them.

The Key to Long-Term Success? Doing It Your Way.

Whether you’re training your own dog, running a dog business, or just navigating life as a neurodivergent person, the key to avoiding burnout and staying productive isn’t about doing things the way everyone else does. It’s about finding your way—one that fits your brain, your energy, and your needs.

You don’t have to force yourself through exhaustion. You don’t have to train or work when you’re running on empty. You can adapt, shift, and create a system that works for you.

And that’s not weird. That’s efficient.

If this resonates with you, join the conversation in The Neuro Inclusive Dog Hub, where we talk about making dog ownership and dog businesses work for you.

But if you’d like more tailored support—whether as a neurodivergent dog owner or a business professional looking to create a more neuro-inclusive service—my Power Hours are a fantastic way to explore strategies that fit you. We’ll work together to create a plan that helps you work smarter, not harder.

📌 Click below for more info on Power Hours and let’s make things work for you!

Power Hour Info Right here!

Till next time, Katrina x

How You Learn Impacts Your Dog Training, Handling & Business – What Actually Works?

Have you ever struggled to take in new information, teach clients effectively, or improve your dog handling skills? You’re not alone!

For years, we’ve been told that people are either visual, auditory, or kinaesthetic learners, but new research suggests that learning is much more complex—especially for neurodivergent people.

Whether you’re a dog trainer, agility handler, or dog business owner, understanding how you (and your clients) learn best can make a huge difference in:
✅ Retention & understanding – so clients take action on what you teach.
✅ Performance & confidence – so you train smarter, not harder.
✅ Business growth – so learning new skills feels easier, not overwhelming.

So what actually works? Let’s dive into the science of learning and how to apply it in the dog world.

The ‘Myth’ of Learning Styles – What the Research Says

You’ve probably heard of learning styles, where people are categorised as:

Visual learners (prefer pictures, diagrams, and written words)
Auditory learners (prefer listening to explanations)
Kinaesthetic learners (prefer hands-on learning and movement)

This idea feels right to many people including myself, but research suggests that people don’t learn better just by using their preferred style. Instead, a mix of learning strategies leads to better understanding, memory, and application of knowledge.

But here’s the catch… most studies on learning focus on neurotypical adults. What about neurodivergent people, like those with ADHD, autism, and dyslexia?

How Neurodivergent Brains Learn Differently

If you’re neurodivergent (or work with neurodivergent clients), learning strategies might need to be adapted. Here’s how different brains process information:

🧠 ADHD Learners – Thrive with novelty, structure, and hands-on tasks. Long lectures? Not ideal. Short, interactive sessions? Much better.

🔹 Autistic Learners – Prefer clear, structured patterns and may struggle with vague instructions. Direct communication and predictable formats work best.

📖 Dyslexic Learners – May struggle with written information but excel in multisensory learning, like listening, watching, and doing at the same time.

This is why traditional teaching methods don’t work for everyone—especially in the dog industry, where clients come from all backgrounds!

What Actually Works: Cognitive Strategies for Learning

Let’s look at what the new research says.

Instead of focusing on “learning styles,” studies show that cognitive strategies help all learners (neurotypical and neurodivergent) process information better.

1. Chunking (Break It Down!)

💡 Example for dog trainers: Instead of teaching everything at once, break skills into small, digestible steps. Clients (and dogs!) learn faster when lessons are structured in stages.

2. Visualization (Picture It in Your Mind!)

💡 Example for agility handlers: Visualising a course before running it can improve muscle memory and reaction time.

3. Self-Talk (Verbal Processing!)

💡 Example for dog business owners: Talking through a problem aloud can help clarify ideas and reduce overwhelm. This is especially useful for ADHD learners.

4. Reframing (Mindset Shift!)

💡 Example for business growth: Struggling with marketing? Instead of seeing it as “selling,” reframe it as “helping people find the right solution for their dogs.”

5. Association (Link New to Familiar!)

💡 Example for learning theory: Instead of memorising terms, link new concepts to things you already understand (e.g., “Shaping is like playing hot & cold with your dog!”).

Applying This to the Dog Industry – Why It Matters

If you’re a dog trainer, knowing how your clients learn can help them retain information, practice effectively, and get better results.

If you’re an agility handler, understanding your own learning process can help you improve your handling skills and achieve more success in competition.

If you’re a dog business owner, learning efficiently means less stress, faster growth, and more confidence in your business journey.

Want to Learn More? Join the Neuro Hub!

If you’re curious about how neurodivergent learning affects dog training, business, and mindset, I have just opened up a brand new FREE Facebook group where we bridge the gap between neurodivergence and the dog world!

Join the Neuro-Inclusive Dog Hub – a community for neurodivergent and neurotypical dog owners and professionals who want to:
✅ Learn smarter, not harder
✅ Adapt their teaching and training methods
✅ Connect with like-minded professionals and dog owners.

It is an inclusive safe space where people connect, share ideas and tips to help both the dog owners and dogs succeed in whichever ways work for them.

📢 Join the conversation inside the Neuro Hub and let me know what learning styles work best for you.

There is certainly so much to still learn, but together we can make the changes necessary for everyone to succeed!

Till next time, Katrina x

Why Your Business Must Align with Your Values (Or You’ll Burn Out)

The Monday Morning Inbox After Crufts…

You know the one.

Every year, like clockwork, my inbox is flooded with messages from people who’ve just watched the Crufts agility and now want to get started with their dog. And don’t get me wrong—there’s nothing wrong with that. It’s brilliant that people are inspired.

But here’s the thing… I don’t take beginners anymore.

For those who don’t know, along with running my coaching business for dog professionals, I’m also an agility handler, trainer, and a specialist in problematic agility behaviour. So every year, right after Crufts, I get a wave of messages from people who want to get into agility.

And yet, despite my website and messaging making it clear that I no longer take on beginners, the inquiries keep rolling in.

This used to frustrate me. But now? I see it for what it is—proof that if your business messaging isn’t razor-sharp, you’ll keep attracting the wrong clients. And if you keep saying yes to the wrong clients, you’ll burn out.

And I know that because I’ve been there.

How It Started – Taking on Clients That Didn’t Align

Years ago, when I first started teaching agility, I took on beginners. It made sense—I wanted to build experience, prove myself, and get my name out there.

Even though I already had qualifications in dog behaviour, training, and agility, my confidence was rock-bottom. Other trainers were vocal about why I shouldn’t be teaching. They made me doubt myself. So I figured, If I start from the bottom and work my way up, maybe I’ll finally feel like I belong.

And in many ways, I built a successful business. I was running multiple classes every night, doing one-to-ones, workshops—the lot. I was busy. I was making lots of money. On the surface, it looked great.

But under the surface? I was exhausted.

Because while I loved agility, I didn’t love the way I was teaching it. I’d built a business that didn’t actually align with my values.

I didn’t realise it at the time, but my neurodivergent brain picks up on every tiny detail. It is fantastic for my behaviour work, but not so for beginners who just want to have fun with no desire to compete or learn more than was necessary to have a tired dog.

I don’t just want to run around a course for fun—I want to understand exactly how to get the best out of a dog. I want to understand the dogs emotions and needs and build a strong relationship and team where the results are just a by-product of the relationship you have created, and I want to work with people who care about those details too!

But back then? My messaging wasn’t clear. I was attracting people who just wanted a fun activity with their dog (which is totally valid, but not my thing).

I burnt out. I stepped away. And I honestly thought about walking away from agility completely.

The Turning Point – Realising My Worth

Around the same time, I noticed another trainer who was shouting loudly on social media. They had loads of clients, and I assumed they must be better than me.

My confidence plummeted. What’s the point? They’re doing it so much better than I ever could.

But then… I saw them in person. And I realised the information they were giving out wasn’t factually correct.

Meanwhile, I had the right knowledge—I just wasn’t shouting about it.

That was my wake-up call. I rebranded, refocused, and started attracting the right clients.

Now, I only take on a small number of in-person agility clients, and most of my agility coaching happens online through my membership, monthly coaching and one-to-ones zoom consultations.

The people who come to me now? They’re actually excited to dive into the details.

And that’s the difference.

Key Takeaways – Why Aligning Your Business with Your Values Matters

If you’re constantly attracting the wrong clients, it’s not because there’s something wrong with them—it’s because your messaging is off.

Here’s what I’ve learned:

1️⃣ Your Business Needs to Fit YOU

It’s easy to get stuck in the “I should” mindset. I should take on beginners. I should say yes to every inquiry. But should doesn’t build a sustainable business. You have to shape your business around what actually works for you.

2️⃣ If It Doesn’t Align, You’ll Burn Out

You can chase the money, but if the work drains you, it won’t be worth it in the long run. Trust me—I’ve been there.

3️⃣ Confidence is Everything

If you don’t back yourself, no one else will. I spent years believing other trainers were “better” than me, only to realise they were just louder.

4️⃣ Messaging is Key

If you’re attracting the wrong people, it’s time to tweak your messaging. Your ideal clients are out there—but they need to know you’re the right fit for them.

The Neurodivergent Connection – Why This Matters Even More If Your Brain Works Differently

For years, I couldn’t understand why I was so easily drained by the work I was doing. Only in the last year—since being diagnosed with autism and ADHD—have I truly understood it.

Neurodivergent brains process things differently. We often notice everything, feel emotions more intensely, and struggle when things feel wrong on a fundamental level. If something is misaligned, we can’t just ignore it. And when we try? Burnout hits harder and faster.

This is why I’ve created the Neuro Business Hub—a free Facebook group opening this Friday for neurodivergent dog owners, agility handlers, and dog professionals. It’s a space where you can be yourself and connect with like-minded people who get it.

🐾 Whether you’re an agility handler struggling with confidence, a dog trainer battling imposter syndrome, or a dog owner who feels like mainstream training advice doesn’t quite fit—this space is for you.

The Neuro Business Hub is a completely safe, welcoming space where you can connect with others who get it. Whether you’re navigating agility, training, or just the everyday challenges of running a business as a neurodivergent person, or if your business is neurodivergent friendly, you don’t have to do it alone.

The group officially opens this Friday 9am, and I’d love to welcome you in.

🔗 Join the Neuro Business Hub here

Because your business—and your training—should work for you.

Till next time, Katrina x

Mastering Consistency In Your Dog Business: Proven Strategies For Success!

As dog professionals, we often juggle numerous tasks and responsibilities, making it easy to feel overwhelmed. One of the most effective ways to navigate this chaos is by establishing consistency in our businesses.

Today, I want to share some insights into what you need to be consistent with, why it matters, and practical tips to help you achieve that consistency.

What Do You Need Consistency For?

When it comes to building consistency in your business, consider the following areas:

Communication: Regularly connecting with clients through emails and phone calls is essential. If you say you will send something, ensure it gets sent. Timely communication builds trust and reliability.
Social Media: In today’s digital world, social media is crucial for visibility. Consistent posting and engagement help keep your business top of mind for potential clients.
Marketing Strategies: Your marketing efforts must be consistent to see real results. Whether it’s email marketing or social media ads, consistency reinforces your brand message.
Content Creation: Regular content creation can feel overwhelming if not approached strategically. Developing a content plan helps maintain consistency and keeps your audience engaged.
Business Strategies: Building relationships with clients, onboarding them smoothly, and nurturing those connections are all vital for growth. Consistent practices in these areas lead to stronger client loyalty.

Why Build Consistency?

Consistency in your business matters for several reasons:

Trust: It reinforces trust with your clients, making them more likely to engage with your services.
Visibility: Regular communication and marketing increase your visibility in a competitive market.
Growth: Consistency supports sustainable growth, allowing you to measure what’s working and what isn’t.
Professionalism: A consistent approach enhances your professional image, making clients more likely to choose you over competitors.
Measurable Outcomes: By tracking your consistent efforts, you can evaluate their effectiveness and make informed adjustments.

Practical Tips to Build Consistency

Here are some practical steps to establish consistency in your business:

Set Simple, Realistic Goals: Start with manageable objectives. For social media, aim for three posts a week instead of daily if that feels overwhelming. Consider scheduling time to create content in bulk to simplify the process.
Be Accountable: Use this group to share your goals and check in regularly. Studies show that writing down your tasks increases the likelihood of completing them. You’re 76% more likely to achieve your goals if you share them with someone else, and accountability can boost your progress by 33%.
Mindset Tips: Acknowledge the importance of mindset in maintaining consistency. Focus on progress over perfection—celebrate small daily wins to keep motivation high. Revisit your ‘why’ to remind yourself of your purpose and goals in the dog business.
Utilise Checklists: Keep your to-do list short and focused. Limit it to three tasks each day, starting with the most challenging one. This approach creates a sense of achievement and sets a positive tone for the rest of your day.
Set Reminders: Use alarms or reminders to prompt you to engage in tasks, whether it’s posting on social media or checking in with a client. This can help create habits that foster consistency.

In conclusion, consistency is key to building a successful dog business. By focusing on communication, social media, marketing strategies, and more, you can create a reliable framework that supports growth and professionalism. Remember, small, consistent actions lead to significant results over time!

Thanks for reading! If you’re ready to make consistency a regular part of your dog business, consider joining my free Facebook group, Boost Your Dog Business. We have weekly accountability posts, tips, and a supportive community to help you stay on track and achieve your goals. Consistency can be challenging, but together, we can make it a natural part of our journey.

Till next time, Katrina x

Overcoming Imposter Syndrome in Your Dog Business

As a dog business owner, whether you’re a trainer, walker, or massage therapist, you’ve likely felt that nagging feeling of self-doubt creep in from time to time. You might question your skills, worry about your qualifications, or wonder if you’re truly capable of success. This phenomenon is known as imposter syndrome, and it’s incredibly common—especially in the dog industry, where professionals often work alone and face the pressure to always appear knowledgeable and confident.

But here’s the thing: imposter syndrome can hold you back from building the successful dog business you’re capable of. Let’s explore what imposter syndrome looks like in the pet industry, how it affects your mindset and business growth, and most importantly, how to overcome it.

What is Imposter Syndrome?

Imposter syndrome is the internal belief that you’re not as competent as others perceive you to be, despite your accomplishments. It’s the feeling that you’re somehow “faking it” or that your success is due to luck rather than hard work and expertise.

For dog professionals, this can manifest as:

Comparing yourself to other trainers, groomers, or pet business owners: You might see others thriving and wonder why you don’t measure up.

Downplaying your achievements: Even when clients give glowing feedback or your business achieves a new milestone, you might think it’s not enough.

Constantly feeling like you’re not good enough: You question your qualifications, experience, or decisions, even though you’ve put in the work to build your business.

How Imposter Syndrome Affects Your Dog Business

When imposter syndrome takes hold, it doesn’t just affect your mindset—it can directly impact your dog business. Here’s how:

1. Stifling Growth: If you’re constantly second-guessing yourself, you’re less likely to take risks, expand your services, or scale your business. Fear of failure can keep you playing small.

2. Burnout: When you feel the need to prove yourself constantly, you may overwork and end up on the road to burnout. This is common among dog trainers, walkers, and groomers who feel like they need to always be available or take on every client.

3. Strained Client Relationships: If you don’t believe in your own expertise, it can be challenging to fully show up for your clients and provide the best service. Clients trust confident professionals who know their worth.

Overcoming Imposter Syndrome: Practical Tips for Dog Professionals

The good news is that imposter syndrome can be managed. It doesn’t have to define your journey or hold back your business growth. Here are practical tips to help you embrace your success:

1. Celebrate Your Wins

Keep a journal or digital log of your accomplishments—both big and small. Every successful training session, glowing client review, or business milestone is worth noting. Regularly revisiting these wins will remind you of your abilities and help shift your focus from what you haven’t done to what you have achieved.

2. Use Positive Affirmations

Affirmations are a powerful way to reframe your mindset. Try starting each day with affirmations like, “I am a knowledgeable and skilled dog professional,” or “I have the expertise to grow my business successfully.” This simple practice helps combat negative self-talk and reinforces your strengths.

3. Focus on Continuous Learning

Instead of striving for perfection, embrace learning and growth. The dog industry is ever-evolving, and no one knows everything. By continuously developing your skills, whether through courses, workshops, or mentorship, you’ll feel more confident and less like you’re “faking it.”

4. Connect with a Community

Many dog professionals work solo, which can amplify feelings of isolation and imposter syndrome. Seek out a supportive community of like-minded individuals—whether it’s a Facebook group, a local meet-up, or a mentorship program—where you can share experiences, challenges, and successes. You’ll quickly realise you’re not alone in feeling this way. Come and join my FREE Facebook group here!

5. Seek Feedback

Request feedback from clients or peers to gain an external perspective on your work. Often, we’re our own worst critics, but hearing from others can provide the reassurance you need to recognise your value. Positive feedback can also be used as testimonials to showcase your skills and attract more clients.

Why Mindset is Key to Dog Business Success

As dog professionals, we spend so much time focused on our clients’ needs—whether we’re training their dogs, grooming them, or offering wellness services—that we sometimes forget about our own needs. Cultivating a strong, positive mindset is critical to the success of your business. By addressing imposter syndrome and learning to embrace your skills and achievements, you’ll unlock new levels of confidence that directly impact how you run and grow your dog business.

Building a successful dog business isn’t just about offering great services; it’s about recognising your worth and believing in your ability to make a difference for both dogs and their owners.

Take Action Today

If imposter syndrome has been holding you back, now’s the time to take action. Start by recognising it for what it is—just a feeling, not a fact. Implement the tips above, and watch as your confidence and business grow.

Need help navigating mindset challenges or business growth strategies? Join our Dog Business Hub: Ideas, Tips, Growth & Connect Facebook group, where we share tips, provide support, and foster a community of dog professionals who are on the same journey. Let’s grow together!

Ready to elevate your dog business? Visit my Instagram @kb.dogbusinesscoach for more insights and tips to help you move forward confidently.

Till next time, Katrina x

The Power of Community: Why Surrounding Yourself with Like-Minded People Matters in the Dog Business World

Running a dog-related business can be incredibly rewarding, but let’s be honest – it can also feel lonely at times. Whether you’re a dog trainer, walker, groomer, or canine massage therapist, you’re likely passionate about helping dogs and their owners. But the reality is that being self-employed or working in a niche field often means spending long hours by yourself, navigating the ups and downs without a solid support system.

If you’re feeling isolated, you’re not alone – far from it. In fact, many dog professionals experience the same thing, and that isolation can start to weigh heavily on your mindset and business performance.

How Loneliness Affects Your Mindset and Business

When you’re feeling lonely, it can be easy to fall into negative thought patterns. You might start doubting your abilities, questioning whether you’re really cut out for this line of work, or even wondering if anyone else shares the same challenges. That loneliness can seep into your mindset, causing procrastination or limiting the energy you put into your business. Tasks that should be exciting, like planning a new workshop or connecting with clients, can feel overwhelming or pointless.

Negativity and isolation can become a cycle – the more isolated you feel, the harder it is to stay motivated and positive. Without a support network, it’s easy to lose momentum, fall behind, or struggle with imposter syndrome. But here’s the good news: it doesn’t have to be this way.

Why Like-Minded Community Matters

The truth is, a strong community can make all the difference. Being part of a group of like-minded people – those who understand the unique struggles and rewards of working in the dog industry – can help you break out of that cycle of isolation and negativity. A community provides more than just connection; it’s a place to share ideas, seek advice, and feel understood by those who are in the same boat as you.

Here’s how a community can benefit you:

Shared Experiences: Whether you’re having a tough day with clients or struggling to grow your business, someone else in the group has probably been there. They can offer insights, tips, or even just a listening ear to remind you that you’re not alone.

Accountability: When you’re working on your own, it’s easy to let things slip, but a supportive community can keep you accountable. Whether it’s setting goals, sharing your progress, or celebrating your wins, having others around you pushes you to stay focused and committed.

Motivation: Sometimes, all it takes is hearing someone else’s success story to reignite your passion. Being around people who are as driven as you can keep you motivated and inspired.

Problem-Solving: Two (or more!) heads are always better than one. When you’re stuck, a community can offer different perspectives and creative solutions that you might not have considered.

Collaboration Opportunities: Joining forces with others in the industry can open doors you hadn’t even thought about. Whether it’s co-hosting an event, swapping guest blog posts, or even cross-promoting services, a strong network of professionals can help each other grow.

Introducing the Dog Business Hub: Your New Community

If you’re feeling lonely or isolated in your dog business, it’s time to connect with people who truly get it. I’ve created the Dog Business Hub: Ideas, Tips, Growth & Connect, a free Facebook community for dog trainers, walkers, groomers, canine massage therapists, and other dog professionals to come together. It’s a place where you can feel supported, share ideas, and help each other grow.

In the group, you’ll find:

Practical Tips and Resources: Weekly posts to help you with business growth, social media strategies, and mindset work to get you moving forward.

Real Connections: Whether you need advice or just want to chat about a tough day, you’ll have a network of people ready to support and cheer you on.

Growth-Focused Discussions: Engage in conversations that are designed to push you forward, whether it’s about diversifying your services or dealing with imposter syndrome.

Collaborative Opportunities: Share your own knowledge, collaborate on ideas, and get feedback from others in the industry.

This is a space for dog professionals who want to be part of a growth-focused, positive, and motivating community. It’s free to join and offers a space where you can feel connected and empowered, no matter what stage of business you’re in.

If you’re ready to leave the isolation behind and start feeling more connected, supported, and inspired, come and join us in the Dog Business Hub. You don’t have to go through the ups and downs of your dog business alone – there’s a whole community ready to welcome you.

Click here to join my Dog Business Hub today, and let’s grow your business and mindset together!

Till next time

Katrina x

Loneliness and the Search for Acceptance in the Dog Training Industry: 5 Ways to Combat It!

If you are in the dog world, chances are that you have felt lonely at some point!

The dog training industry can be incredibly fulfilling, with countless opportunities to help dogs and their owners live better lives. But behind the rewarding experiences, there’s often an unspoken challenge many professionals face – the feeling of loneliness.

You might find yourself surrounded by clients and dogs all day, yet still feel disconnected, unappreciated, or even invisible. This can lead to deeper feelings of loneliness, which in turn can fuel the need for validation and acceptance. I know I have definitely felt these feelings in the past.

When we feel isolated, we often crave connection and approval from others, which can significantly impact both our mental well-being and business decisions.

Acceptance and Imposter Syndrome in the Dog Training World

The dog training world can feel competitive, especially with the rise of online courses, certifications, and communities. If you’ve ever felt like you’re missing out or not measuring up to others in the industry, you’re not alone.

Many professionals struggle with imposter syndrome – the belief that they’re not truly qualified, experienced, or “good enough” compared to their peers. This can be a lonely place to be!

The pressure to fit in or be accepted often leads us to make decisions that don’t necessarily serve us or our business. Marketing strategies that use FOMO (fear of missing out) are all too common, especially in dog training courses. You might feel compelled to buy into a course not because it’s the right fit for you, but because you’re searching for that sense of belonging, hoping that by joining, you’ll gain the approval you’re seeking. I have fallen victim to this in the past, spending thousands of pounds on various courses, and although it gave me additional knowledge, it didn’t fill that void that I was experiencing.

While investing in your education is valuable, it’s important to recognise when you’re making decisions from a place of loneliness or insecurity, rather than from a genuine desire to improve your skills.

5 Ways to Combat Loneliness and the Need for Acceptance

Here are five practical steps you can take to combat loneliness, overcome imposter syndrome, and evaluate your business decisions with clarity:

1. Reach out to a friend or colleague

Whether it’s someone within the industry or outside of it, simply talking to someone can lift the weight of isolation. A friend’s perspective, even if they’re not a dog trainer or involved in the dog world, can provide comfort and clarity when you’re feeling stuck. Often, just having a conversation can remind you of your value and the progress you’ve made.

2. Evaluate your motives for purchasing courses or joining communities

Before signing up for the next big dog training course, pause and reflect. Are you doing this because you truly want to expand your knowledge, or is it because you’re feeling left out or unsure of your abilities? If it’s the latter, take a step back and remind yourself that no one course or certification can replace the unique experience and knowledge you already bring to your work. Consider whether you’re seeking validation externally, and if so, how you can begin to build confidence in your own skills.

3. Make time for hobbies outside of dog training

It’s important to have interests outside of your work. Engaging in activities you enjoy, whether it’s gardening, painting, or even going for walks, can refresh your mind and give you a new sense of purpose. These breaks from work not only help reduce loneliness but also provide perspective when you’re feeling overwhelmed.

4. Join an online group or community – with intention

There are many online spaces where dog trainers gather, but it’s important to choose communities that align with your values. Look for groups where collaboration, support, and growth are prioritised over competition and comparison. Surrounding yourself with like-minded professionals can help combat loneliness, but be selective about where you spend your time. A good community can nurture your confidence and offer a place to share both your challenges and successes. We all get sucked in to doom scrolling on Facebook, but by being selective on what groups you join and what shows up on your news feed, you stand a far better chance of feeling good about yourself.

5. Acknowledge and work through imposter syndrome

Feeling like an imposter is incredibly common in the dog training world, especially as you see others sharing their successes online. But remember, what you see on social media isn’t the full picture. Everyone, at some point, doubts their abilities. Instead of letting these feelings hold you back, use them as an opportunity for growth. Reflect on your achievements and the unique value you bring to your clients. Surround yourself with people who encourage you to step into your own success. Social media is full of peoples ‘best bits’ These are NOT a reflection of who they are and their true abilities (or lack of them). They are only sharing what they want you to see remember!

How I Can Help You as a Dog Business Coach

As a business coach with over 10 years in the dog industry and 20 years in business, I work with dog professionals who are seeking more than just quick-fix solutions. My coaching approach is all about looking at the whole picture – the mindset behind your struggles, the small pieces of your business that might need tweaking, and the processes and strategies that will help you move forward.

I value integrity, honesty, and ethics in my work, and I believe that these core values are essential in creating sustainable success. When we work together, it’s not just about solving the immediate problem – it’s about understanding the mindset behind every decision and helping you build a business that reflects your true values. I’m here to guide you through both the personal and professional challenges you face, so you can grow confidently as a business owner.

Are You Feeling Isolated and Seeking a Community?

If you find yourself feeling lonely or overwhelmed by imposter syndrome, know that you don’t have to face these challenges alone. As dog trainers, we often focus on the dogs, but it’s just as important to focus on our own needs – mental, emotional, and professional.

I’m in the process of launching something exciting that will create a space for dog professionals like you to connect, grow, and support each other. It’s a community built on shared values – where dog trainers, groomers, and others can collaborate and learn together, not just about dog behaviour but also about building a sustainable and fulfilling business.

Get Involved and Connect!

To be part of this community, or just to follow along for more tips on mindset and business strategies, be sure to follow me on Instagram @kb.dogbusinesscoach. I share regular insights on overcoming loneliness, imposter syndrome, and running a successful dog business while staying true to your passion.

Final Thoughts on Loneliness and Acceptance

Loneliness can make us seek acceptance in ways that may not always serve us well, whether that’s through purchasing the latest course or trying to fit in with a certain group. By taking steps to recognise and address these feelings, you can regain control over your decisions and strengthen both your mental well-being and your business.

We all have hang ups and insecurities, I have probably had to work through these more than most! I actually got into the dog world by accident because of my dog Milo! I was suffering from severe anxiety and perhaps, looking back, getting involved in an industry and competitive dog sport (agility) that made me question my own abilities every single day wasn’t the best idea! BUT it has given me the insight, the experience, the tools to work through the issues, and now I share all these experiences to stop other dog professionals from feeling the same!

Remember, you have a unique value as a dog professional, and building a supportive community around you will help you thrive, both personally and professionally.

Do you feel lonely or struggle with imposter syndrome in your dog business? Share your thoughts in the comments below or reach out to me directly – I’d love to hear your experiences and help you feel more connected!

Make sure you click follow on this blog for instant access to future blogs that will supercharge your success!

Till next time, Katrina x

How to Set Boundaries with Clients as a Dog Professional

As a dog professional—whether you’re a trainer, walker, groomer, or agility coach, your primary goal is to provide excellent services to your clients.

However, without clear boundaries in place, it’s easy to end up overworked, underpaid, and emotionally drained. Setting boundaries is not just about protecting your time and energy; it’s also about maintaining a healthy and sustainable business for the long term.

When we compromise our boundaries, it leads to endless problems and potentially clients thinking that it is ok to push those limits. Once you let them get away with it once, they WILL repeatedly do it again and again (why wouldn’t they if it got them what they wanted?!)

When I was agility training I would always have people turn up early when they were the first lesson of the day. Because I was there setting up, they would come in and just start their session! I was too polite to put them right, so I always ended up starting early and giving them more time than they had paid for! Then because I had done it once, they would do it each week! You also get the ones who will wait for their session to end and then come out with 20 questions that they need answering there and then! If no one followed their session, then I would end up spending my time coaching them for free!

Now I don’t mind helping people, but there does come a point where people will take advantage of your kind nature, and they will keep doing it if you let them!

In this blog, we’ll explore why boundaries are crucial for dog professionals, how to set them, and how to communicate them effectively to your clients, whether you’re a dog trainer, dog groomer, walker, or a canine massage therapist.

Why Setting Boundaries is Essential

Many dog professionals feel the need to over-deliver to please their clients, sometimes at the expense of their own well-being. However, without boundaries, you may find yourself answering client messages late at night, accommodating last-minute schedule changes, or dealing with payment delays. While this may seem like “good customer service,” it ultimately leads to burnout and poor work-life balance.

By setting clear boundaries, you’ll:

– Protect your mental and emotional well-being.

– Establish a professional image and earn more respect from your clients.

– Have a more predictable schedule and income.

– Increase the quality of your service by being more focused and less stressed.

So, how do we do this?

1. Define Your Working Hours

One of the first boundaries to set as a dog professional is your working hours. Make it clear when you are available to communicate with clients. It’s tempting to respond to messages late in the evening or on weekends, but this sets the expectation that you’re always available. Instead, establish clear office hours, and stick to them. Include this in your onboarding process and client agreements, no matter whether you’re a dog trainer or a dog walker.

Tip: Use an automated response for messages outside your business hours, letting clients know when they can expect to hear from you.

2. Set Payment Policies

Late payments can cause stress and disrupt your cash flow, especially for small dog businesses. Ensure you have clear payment policies in place, such as upfront payments for services or a cancellation fee for missed appointments. Make sure these policies are outlined in writing, either on your website or in your client agreements.

Tip: Be consistent. If you enforce your payment policies with some clients but not others, it can lead to confusion and frustration.

3. Enforce Cancellation and Rescheduling Policies

Last-minute cancellations can wreak havoc on your schedule. Establish a clear policy for cancellations and rescheduling, such as requiring 24-48 hours’ notice. If a client fails to adhere to this policy, be confident in charging a cancellation fee. Remember, your time is valuable, and no-shows cost your business money.

Tip: Clearly state your cancellation policy on booking forms and appointment confirmations, so clients are reminded of it regularly.

4. Communicate Clearly and Confidently

Setting boundaries is one thing, but communicating them effectively is another!

Make sure your clients know your policies from the start. Include them in your welcome materials, contracts, and on your website. If a boundary is crossed, address it directly and professionally.

Here’s an example:

If a client frequently reschedules last-minute, kindly remind them of your policy. You could say, “I understand that things come up, but as per our policy, we require 24 hours’ notice for rescheduling. This helps us maintain a consistent schedule and allows me to better serve all my clients.”

5. Protect Your Personal Time

It’s common for dog professionals to receive messages at all hours of the day or night, but your personal time is just as important as your business. Don’t feel pressured to answer non-urgent messages outside of work hours. Prioritise your own downtime to recharge and stay passionate about what you do.

Tip: Let clients know the best way to contact you for different issues (e.g., use email for appointment bookings, phone for emergencies) to keep communication streamlined and less intrusive.

6. Address Boundary-Crossing Early On

If a client is consistently testing your boundaries, don’t let the behaviour slide. It’s easier to address the issue early on, rather than allowing it to escalate. Be firm but polite, and let the client know that you value your relationship with them, but that your policies must be followed to continue working together.

7. Value Yourself and Your Expertise

Ultimately, setting boundaries comes down to valuing yourself and your expertise. You’ve worked hard to build your skills and knowledge, and it’s important to protect both your business and your well-being. Remember, clients who respect your boundaries are the ones you’ll want to work with long-term. By upholding these boundaries, you’re creating a more professional and rewarding business for yourself and your clients.

Final Thoughts:

Setting and maintaining boundaries in your dog professional business is essential for long-term success and personal well-being. By defining your working hours, payment terms, and cancellation policies, you’ll protect both your time and your income. Clear communication is key, and it’s important to address any boundary-crossing in a professional manner.

If you found this blog helpful, please share it with other dog professionals who could benefit from setting clearer boundaries in their business.

Protecting your time and energy is crucial for providing the best service to your clients and maintaining a successful, sustainable business.

If you need further help with structuring your dog business, my Power Hours are a fantastic way to get tailored advice and strategies. Get in touch today to book your session and take your business to the next level.

Till next time,

Katrina x